Social Media Lab Details

First Class Offering: Four Pillars of Social Media Description
The class presentation of the Social Media Lab will be the Four Pillars of Social Media presented by Michael C. DeAloia of LNE Group. The Four Pillars will focus on the effective use of the Blog, Facebook, Twitter, and LinkedIn. These pillars are the foundation for a provocative and successful social media strategy. Prior to the class, each student will receive a social media workbook that will need to be completed prior to the class starting. A primer on how to register and how to use each of the pillars will be offered. The class will then delve into the strategy on how to link and effectively use each pillar as an effective communications tool for your business or personal brand. Case studies on best practices as well as on poorly executed strategies will be discussed. Emerging social media tools will also be detailed such as FourSquare, Pandora, YouTube, Flickr and Meetup.com. This will be the platform class for all other Social Media Lab classes offered in the series.
The Social Media Lab
The Social Media Lab is a partnership between Corporate College (www.corporatecollege.com) and LNE Group LLC (www.lnegroup.com), and offers a series of social media classes where individuals and businesses can learn and then deploy social media techniques. The Social Media Lab is a collection of course study and actual lab work on six topics. The classes are:
- The Four Pillars of Social Media – Facilitator Michael DeAloia/LNE Group
- Customer Experiences Using Social Media – Facilitator Jack Ricchiuto/DesigningLife.com
- Social Media Techniques for Business Development – Facilitator TBD
- Branding in the Social Media Sphere – Facilitator John Heaney/Orange-Envelopes.com
- Social Media and Employee Attraction – Facilitator TBD
- Social Media Analytics – Facilitator Dennis Gartland/Net Advertising Group
Each topic is offered in a four-hour class and each class has one-hour of instruction and then three-hours of lab time that will support the individual or company implementing their social media strategy in real time. All Social Media Lab classes and instruction will take place at Corporate College in Warrensville Heights. The initial Social Media Lab class is planned for February and additional classes in the series will be scheduled in the near future.
Pricing
The cost of the Four Pillars of Social Media is $399 / Feb 18 / 1:30 - 5:00p / Corporate College East / Facilitator Michael DeAloia- LNE Group Click here for more information
CERTIFICATE AVAILABE: Attend all six Social Media Lab classes and receive your “Social Media Professional” certificate. Please contact Chuck Mackey of Corporate College at 216.987.2869 or at Charles.mackey@tri-c.edu.
NON-PROFIT PRICING: Special discounts apply for non-profits who want to attend Social Media Lab classes. Please contact Chuck Mackey of Corporate College at 216.987.2869 or at Charles.mackey@tri-c.edu.
SPECIAL OFFER: MULTIPLE ATTENDEES FROM SAME COMPANY: Special pricing discounts apply for companies sending multiple employees to the Social Media Lab classes. Please contact Chuck Mackey of Corporate College at 216.987.2869 or at Charles.mackey@tri-c.edu.

