Social Media ROI
I was minding my own when my best friend, and budding cinematographer, John Heaney met up with me at Panera in Golden Gate (I know… me in the suburbs). John’s blog - Orange Envelopes - is a great source of business strategy, design thinking and social media marketing. Anyway, we were talking about the way many “old economy” executives tend to look at defined statistics for business success when the discussion about measurements of social media entered the fray.
There is this great exuberance around social media and yet many social media “experts” fail to quantify the social media experience. Big mistake. There are ways to measure success on the social media platforms we elect to pursue. So enjoy our discussion on the Social Media ROI:
