Monday, September 14, 2009

Tech Czar Talk

I hope you will join me on September 21st @ 11:30am as I will be the guest speaker at the Sales & Marketing Executives luncheon series. The title of my presentation is Social Media: Changing Paradigms for Your Business. In this presentation I will be discussing the new paradigms of customer engagement, the basics of social media and the core business strategy you should be utilizing to get the most out of your social media strategy.

The Particulars:
When: Monday - September 21st, 2009
Where: Windows on the River
Time: 11:30am - 1:15pm

RSVP at SME Cleveland at 216.341.7632 or online at www.smecleveland.com.

See you then, Cleveland.

Posted by Tech Czar at 19:32:22 | Permalink | No Comments »

Monday, June 1, 2009

Social Media ROI

I was minding my own when my best friend, and budding cinematographer, John Heaney met up with me at Panera in Golden Gate (I know… me in the suburbs). John’s blog - Orange Envelopes - is a great source of business strategy, design thinking and social media marketing. Anyway, we were talking about the way many “old economy” executives tend to look at defined statistics for business success when the discussion about measurements of social media entered the fray. 

There is this great exuberance around social media and yet many social media “experts” fail to quantify the social media experience. Big mistake. There are ways to measure success on the social media platforms we elect to pursue. So enjoy our discussion on the Social Media ROI:

Posted by Tech Czar at 05:25:47 | Permalink | Comments (2)

Tuesday, April 14, 2009

Social Media Event - Hospitality

Hey kids – I am moderating a great event sponsored by HSMAI – Cleveland and ISES – Cleveland at the Wyndham Hotel @ Playhouse Square. The event is entitled “Social Media in Layman’s Terms,” and will cover the following key questions:

•    How do you maximize your social media outlets?
•    How can you leverage the new way to network?
•    What role does social media play in the events and hospitality industry?

The event is featuring (not only yours truly) but some of Cleveland’s finest social media experts such as:

•    George Nemeth – Optiem
•    Melissa Koski – Edward Howard
•    Matt Dickman – Fleishman Hillard
•    Dominic Litten – Fathom SEO

All the fun starts at 11:30am on Wednesday, April 15th, 2009. Lunch will be provided. $30 for HSMAI memebers and $35 for non-members. To RSVP (and space is limited) please email: hsmaicleveland@gmail.com. This will be a great social media event that will clarify and hone your social media skills.
Posted by Tech Czar at 15:30:34 | Permalink | No Comments »

Thursday, January 29, 2009

Venture Capital Investment in Social Media

There has been a lot of discussion in the Cleveland area lately about social media and potential companies that merit investment. I strongly believe there a number of local social media companies that are contenders for investment (i.e. - big-ass money) – Within3 (www.within3.com), Zolio (www.zolio.com), Corkshare (www.corkshare.com) and GamerTrainer (www.gamertrainer.com) to name a few. I recently came across this video and thought it would be a great primer on what we should be thinking of locally and regionally. Sharon Wienbar of Scale Venture Partners discusses what’s hot and not so hot for 2009 in social media investment. In this 15 minute podcast Wienbar describes what every entrepreneur wants to know: what will make venture partners open up their checkbooks.

Posted by Tech Czar at 00:19:21 | Permalink | Comments (1) »